NAB SHOW 2010 Session Spotlight: Exploring the Rising Importance and Influence of Women in Interactive Entertainment

The NAB Show, the largest media conference in the world hosted by the National Association of Broadcasters and taking place in Las Vegas April 10th-16th, is upon us. Beginning last year NAB officially recognized the importance of the video game industry by devoting an entire day’s worth of session with such luminaries as Alternative Reality Gaming guru Jane McGonigal. This year promises to be even better with a variety of up-to-minute discussions from the biggest movers and shakers in the industry. Here is the blurb for one of the sessions that caught our attention, titled “She’s Got Game: Exploring the Rising Importance and Influence of Women in Interactive Entertainment”

“Although women and girls represent 51% of the global population and are the fastest growing segment of the video game market, they have been largely ignored as a primary audience to date.

Women now represent more than 45% of the video game marketplace, and their influence is rapidly growing across all genres of games: console, casual and application-based. A very significant opportunity exists to drive revenue and build franchise brand loyalty by developing and marketing video game content that focuses on interests of women / girls, and by reflecting them as the primary content characters.”

Moderated by Belinda Van Sickle, president, GameDocs and chair of Women in Games International, the session features Jennifer MacLean, CEO of 38Games; Kellee Santiago, president, That Game Company and Megan Gaiser, president & CEO, HER Interactive.

Other sessions include:

  • Global Games: How International Markets Are Playing a Leading Role
  • Convergence in Entertainment and Games

Learn more at

IGR will be there and reporting from the show, so stay tuned for a week of exciting news and ideas!